What's in a name? U.S. dominates, Russia plunges in national 'brand' rankings

28-10-2023 Business Washington Times - Business 34

The United States enjoys far and away the world's most powerful brand name while Russia has seen its value and prestige plummet over the past year, according to a major new survey that also shines a light on the rising economic might of Asia, which now boasts three of the globe's top 10 most valuable national "brands."

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