Barbie sales surged 14% after blockbuster movie release, Mattel says

26-10-2023 Business NY Post - Business 22

Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling. “Dolls continue to grow with the benefit from the ‘Barbie’ movie,” Mattel CEO Ynon Kreiz said during the toy company’s third-quarter earnings call on Wednesday after reporting sales...

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